Frase is a popular tool among content briefs and drafts based on SERP (search results page) analysis, especially budget-conscious high content writers and small SEO teams. When the user enters a target keyword, Frase automatically scans the pages in the top row in Google for that word, the common subheads create a structured content brifi by extracting frequently asked questions and key terms required to be used; this brif offers a clear map of the writers what they need to cover. Frase’s AI writing assistant can produce draft paragraphs and header recommendations based on this research, so the content production process is accelerated. The vehicle also offers features such as existing content ratings and question research (people-also-ask analysis). Frase caters to individual writers, small agencies and initiatives with a more affordable positioning compared to corporate-oriented competitors such as Surfer SEO or Clearscope. Freemium works with model; limited features are presented in a low-cost starting plan, you need to switch to high-end plans for full feature access. The price-performance balance is the basic feature that makes Frase attractive for budget restricted teams.

VERIFIED PRICE LIST

Frase price tracking

Last observationFreemium25.07.2026

Custom07.2026Freemium

Prices reflect listed values on the verification date and may vary by tax, region or promotion.