Spotify expands AI remix and covers project with Merlin partnership
Quick summary
Spotify says Merlin, which represents more than 30,000 independent labels and distributors, has joined Universal Music Group in backing its upcoming AI-powered remix and covers product. The paid tool will let fans create AI-generated covers and remixes of participating artists’ music while ensuring artists opt in, receive credit, and are compensated.
Key takeaways
- Spotify says Merlin, which represents more than 30,000 independent labels and distributors, has joined Universal Music Group in backing its upcoming AI-powered remix and covers product.
- The paid tool will let fans create AI-generated covers and remixes of participating artists’ music while ensuring artists opt in, receive credit, and are compensated.
Why it matters
“Spotify expands AI remix and covers project with Merlin partnership” signals where capital and distribution power are moving in the AI market. Product continuity, pricing, workforce skills and the competitive options available to startups may all be affected.
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